Willet Partners

Client

Willet Partners

Location

Singapore

Expertise

Brand Identity
Art Direction
Logo Design
Brand Guidelines
Stationary System
Marketing Collateral
Website Design

Status

Ongoing

Willet Partners is an executive search and talent advisory firm based in Singapore. With a focus on industrial, consumer, healthcare & life sciences, technology & digital, and corporate functions, Willet brings a fresh, human-centric approach to leadership hiring. Their model blends deep industry insight with sincere partnership, redefining standards in executive recruitment across Asia.

Our role was to craft a brand identity that captures this dual character: one of confidence and clarity, yet warm, accessible, and personal.

At the heart of the identity is a stylised "W" inspired by the silhouette of the Willet bird, symbolising elevated perspective, agility, and grace. The form is structured and open, reflecting both stability and forward motion. It serves as both a literal and conceptual bridge between Willet’s name and their vision for talent discovery.

Paired with a contemporary wordmark, the logo system is designed to scale across platforms—from digital profiles to corporate decks. The modular layout supports multiple lockups, ensuring flexibility without compromising recognition.

Willet’s primary brand colour, Ultramarine Blue, signals trust, clarity, and modernity. It's supported by a sophisticated palette of Hexachrome Black, Pure White, and accents of Light Grey and Blue Charcoal, giving the brand a confident yet understated tone.

A graphic logo for Willet featuring a stylized blue 'W' with intersecting lines and circles, accompanied by the tagline 'Your personalized path to professional success'.
Logo for Willet Partners Executive Search with the words 'Willet Partners' in large font and 'Executive Search' below in smaller font, accompanied by the word 'PARTNERS' in all caps
A blue app icon with a white stylized letter 'W' on it.
Cover page of a document titled 'Brand Guidelines' by Willet Partners, with the company's logo and address, indicating it is the 2024 version.

The final identity for Willet Partners presents a modern, thoughtful, and scalable brand world. It positions the firm as both a strategic advisor and a human-first partner in talent, delivering a lasting impression across industries and markets.

A brand as refined and focused as the leaders it helps to discover.