Race The Dead #3

Client

Celebrity Trainer

Location

Singapore

Expertise

Brand Identity
Art Direction
Logo Design
Event Design
Marketing Collateral
Website Design

Status

Completed

Race The Dead #3 is Singapore’s iconic zombie-themed obstacle race, returning with even more intensity, blood-pumping energy, and theatrical flair. Participants had to outrun hordes of undead, navigate treacherous zones, and survive one of the most adrenaline-packed experiences ever staged on the island.

The Vessel Studio was tasked to revamp the event identity, design its visual language, and inject cinematic tension across all branded touchpoints—from race kits and wayfinding to digital teasers and onsite installations.

The branding for Race The Dead 3 was designed to feel gritty, immersive, and hyper-real. The identity draws inspiration from survival horror video games, apocalyptic films, and underground rave culture, resulting in a style that’s equally raw and magnetic. The Race The Dead 3 logo is deliberately rough-edged and bold, built with jagged type that conveys urgency, danger, and chaos. The “3” is oversized and claw-marked, nodding to the sequel nature of the event while also symbolising survival and aggression.

The overall identity system is modular—adaptable across digital screens, print signage, race bibs, and merchandise—while retaining high visual impact and brand recall.

After its runaway success with more than 10,000 participants and a sold-out race last year, Race the Dead series is shaking their zombie run up again. The new branding aims to elevate the event into a fully-fledged experience brand, complete with a compelling visual universe. A brand identity that brought fear to life—designed for screams, sweat, and survival. With its cinematic edge and tactical aesthetic, Race The Dead 3 became more than an obstacle race—it became a post-apocalyptic spectacle.