Nic’s Kitchenette


Client

Nic’s Kitchenette

Location

Singapore

Expertise

Brand Identity
Art Direction
Logo Design
Marketing Collateral
Packaging Design

Status

Completed

Logo for Nic's Kitchenette with the text 'More Tater Better Than It Looks' and 'Since 1974'.

Nic’s Kitchenette is a private home dining concept where food is lovingly prepared for curated events and individuals. Known for its cozy, home-cooked meals and intimate experiences, the brand wraps every dish in a bold and inviting visual identity. Inspired by vintage diner aesthetics with a modern twist, the branding is playful, nostalgic and crafted to deliver memorable dining moments.

The Vessel Studio was engaged to craft a full brand identity system that would feel honest, welcoming, and down-to-earth. One that would shine both in-person and across Nic’s strong social media presence, where food and events are showcased with warmth and flair.


Nic’s Kitchenette is about bringing a sense of home to private dining. It bridges the gap between convenience and heartfelt, homemade cooking. Serving food with personality and purpose. The brand needed to feel approachable and personal, practical yet well-designed and suitable for private events, celebrations, and one-of-a-kind gatherings.

Our direction leaned into nostalgic warmth and kitchen authenticity, with a clean execution that ensured readability and versatility.

The logo of Ollie's, a discount retail chain, featuring the name 'Ollie's' in red cursive lettering with a distressed texture, encircled by a yellow ring.

Nic’s Kitchenette is about bringing a sense of home to private dining. It bridges the gap between convenience and heartfelt, homemade cooking—serving food with personality and purpose. The brand needed to feel:

  • Approachable and personal

  • Practical yet well-designed

  • Suitable for private events, celebrations, and one-of-a-kind gatherings

Our direction leaned into nostalgic warmth and kitchen authenticity, with a clean execution that ensured readability and versatility. and kitchen authenticity, with a clean execution that ensured readability and versatility.

Red circular logo with white vintage-style text reading 'Nick's Kitchenette', with a small graphic of a stove above, and the phrases 'Food taste better when it's homemade' and 'Circa 1979' included in the design.