The branding design was developed to convey a decisively modern and dynamic image, striking a sophisticated balance between elegance and approachability. This was achieved through a meticulously curated colour palette, where the gravitas of deep charcoal provided a powerful, grounding base, seamlessly complemented by rich, warm gold accents that introduced a touch of premium aspiration. Crisp white elements were strategically employed to offer striking contrast and enhance clarity, ensuring vital information stood out. Together, these colours and their strategic application symbolically represented not just the exhilarating action of the event but also the profound sense of liberation and freedom experienced by its participants.