Run Free
Client
Alfa Romeo
Location
Singapore
Expertise
Brand Identity
Art Direction
Logo Design
Brand Guidelines
Event Design
Marketing Collateral
Website Design
Status
Completed
Run Free supported by Alfa Romeo is an event that adopts a no-frills concept to prove that participating in a race experience can be free. All runners in the 5 or 10 kilometres category are covered by safety, hydration and entitled to basic race essentials. This event was made successful by close to two thousand participants.
The branding design was developed to convey a decisively modern and dynamic image, striking a sophisticated balance between elegance and approachability. This was achieved through a meticulously curated colour palette, where the gravitas of deep charcoal provided a powerful, grounding base, seamlessly complemented by rich, warm gold accents that introduced a touch of premium aspiration. Crisp white elements were strategically employed to offer striking contrast and enhance clarity, ensuring vital information stood out. Together, these colours and their strategic application symbolically represented not just the exhilarating action of the event but also the profound sense of liberation and freedom experienced by its participants.