Ethan’s Gourmet
Named after the founder’s son, Ethan’s Gourmet is a premium grocer offering globally sourced, top-quality food products with strong ties to producers in Japan. The brand identity was designed to reflect both the artisanal quality and personal story behind the business, while striking a balance between elegance, authenticity, and trust.
Brand Identity
Art Direction
Logo Design
Marketing Collateral
Packaging Design
The logotype features a distinctive handwritten script, expressing a personal and human touch that reinforces the brand’s roots in family and craftsmanship. Paired with minimalist packaging and a monochromatic palette, the identity evokes a sense of refined simplicity that speaks to gourmet sensibilities while allowing the product to take center stage.
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