LevelUP is a lifestyle and professional services app built to empower users to live better. The platform connects individuals with curated networks of experts, coaches, and services that supports personal and professional growth through smart, accessible tools.

The Vessel Studio was engaged to create a cohesive brand identity and visual direction that would communicate ambition, trust, and simplicity. From logo design to interface direction, the LevelUP brand was built to signal progress with clarity at its core.

LevelUP

Brand Identity
Art Direction
Logo Design
App Design

LevelUP’s mission is to be a companion in your growth journey, whether you're looking to elevate your wellness, productivity, or mindset. The branding needed to reflect forward momentum and positivity, approachability with a premium, tech-forward edge and a modular system that could scale across app UI, social, and partnerships

The LevelUP icon is a monogram built from the word “UP”, connected by a “+” symbol. The “U” and “P” are drawn in a continuous single line to represent the user's journey, with the “+” placed centrally to symbolise progress, elevation, and positive change.

This integrated form reflects the brand’s promise of guiding users through growth with clarity and momentum. It pairs seamlessly with a modern, sans-serif wordmark to form a memorable and meaningful logo system.—a continuous loop of growth and possibility. The icon pairs with a clean, modern wordmark to anchor the brand in digital-first clarity.

The brand identity helped position LevelUP as a confident and credible platform in the wellness and productivity space. The mark is instantly recognisable, and its layered meaning reinforces the app’s purpose at every interaction. A purpose-driven brand system designed to inspire growth. The LevelUP identity speaks to clarity, connection, and continual progress—empowering users to take the next step, wherever they are in their journey.