LevelUP is a lifestyle and professional services app built to empower users to live better. The platform connects individuals with curated networks of experts, coaches, and services that supports personal and professional growth through smart, accessible tools.

The Vessel Studio was engaged to create a cohesive brand identity and visual direction that would communicate ambition, trust, and simplicity. From logo design to interface direction, the LevelUP brand was built to signal progress with clarity at its core.

The LevelUP icon is a monogram built from the letter “L” for Level and a “+” to signify progress, together forming the word “UP.” The entire icon is drawn in a continuous single line to represent the user's journey, with the “+” placed centrally to symbolise growth, elevation, and positive change.

This thoughtful integration of elements makes the logo both purposeful and memorable, reflecting the brand’s core mission: guiding users through their personal and professional evolution with clarity and momentum. It pairs seamlessly with a clean, modern wordmark built for a digital-first experience. the brand’s promise of guiding users through growth with clarity and momentum. It pairs seamlessly with a modern sans-serif wordmark to form a memorable and meaningful logo system. A continuous loop of growth and possibility.

The brand identity helped position LevelUP as a confident and credible platform in the wellness and productivity space. The mark is instantly recognisable, and its layered meaning reinforces the app’s purpose at every interaction. A purpose-driven brand system designed to inspire growth. The LevelUP identity speaks to clarity, connection, and continual progress—empowering users to take the next step, wherever they are in their journey.