Hwa Chong International School

Hwa Chong International School (HCIS) is a member of the prestigious Hwa Chong family of schools, drawing its core strengths from a century old tradition of educational excellence and philanthropy. Established in 2005 with the endorsement of the Ministry of Education (MOE) and the Economic Development Board of Singapore (EDB), HCIS is part of Singapore’s endeavours to diversify the local education landscape and offer more educational pathways and connections with the region and the world.

Art Direction
Brand Guidelines
Stationary System

The branding for Race The Dead 3 was designed to feel gritty, immersive, and hyper-real. The identity draws inspiration from survival horror video games, apocalyptic films, and underground rave culture, resulting in a style that’s equally raw and magnetic. The Race The Dead 3 logo is deliberately rough-edged and bold, built with jagged type that conveys urgency, danger, and chaos. The “3” is oversized and claw-marked, nodding to the sequel nature of the event while also symbolising survival and aggression.

The overall identity system is modular—adaptable across digital screens, print signage, race bibs, and merchandise—while retaining high visual impact and brand recall.